Marketing & Growth2 options compared

ROAS Calculator

Calculates the return on money spent on advertising through a simple input of revenue and cost. Users enter their ad campaign's total revenue and expenses, and the calculator outputs the ROAS as a percentage, helping determine how effective the advertising investment has been. Entrepreneurs, marketers, and businesses use this tool to evaluate the efficiency and profitability of their advertising...

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  1. Screenshot of Kitset
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    Kitset
    kitset.app

    Calculate ROAS from ad revenue and ad spend. Shows return multiple, revenue percentage and revenue minus spend.

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Side by side

ROAS Calculator options compared

ToolBest forStrengthsLimitations
Omni Calculator
omnicalculator.com
Quick ROAS percentage lookup
  • Instant ROAS percentage output
  • Clear ad spend and revenue inputs
  • Fewer metric types compared to Kitset
Kitset
kitset.app
Multiple ROAS metrics in one view
  • Shows return multiple, revenue percentage and revenue minus spend
  • Page could not be fetched, limited details available

Buyer's guide

How to choose a roas calculator

When picking a ROAS calculator, the most important factor is whether you need just the ROAS percentage or additional profit metrics. If you only need the ratio of revenue to ad spend, Omni Calculator provides that instantly. If you want to see revenue minus spend and a return multiple alongside the percentage, Kitset may suit you better, though it has less available information.

Questions

ROAS Calculator FAQ

What is a good ROAS percentage for advertising campaigns?
ROAS is calculated by dividing your total revenue from ads by your total ad spend, then multiplying by 100 to get a percentage. For example, $500 revenue from $100 spend equals 500% ROAS.
Can ROAS be higher than 100%?
ROAS differs from ROI because ROAS only looks at revenue generated versus ad cost, while ROI factors in all costs including product production, overhead, and other expenses to show true profit.
Is a higher ROAS always better?
ROAS focuses specifically on advertising efficiency, while ROI considers the overall profitability of an investment after accounting for all costs and gains beyond just ad spend.
What if my ROAS is below 100%?
The formula is straightforward: ROAS = (Revenue from Ads ÷ Ad Spend) × 100. You need accurate tracking of both revenue attributed to ads and total ad spend to get a valid number.
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