Ad Benchmarks by Industry
Compare your ad performance against 20+ industry benchmarks across Google Ads, Meta, and LinkedIn — average CTR, CPC,...
What Ad Benchmarks by Industry does
Ad Benchmarks by Industry on TrafficLoopback lets users compare their Google Ads, Meta, and LinkedIn campaign results against aggregated industry averages. The tool provides baseline figures for key metrics—click-through rate, cost per click, conversion rate, and cost per acquisition—across more than 20 industry categories and multiple ad formats. Users enter their own numbers to see how their performance stacks up against the benchmarks, with data drawn from public industry reports rather than live platform APIs. The site’s interface stands out by organizing benchmarks in a clean table format that lets you filter by industry and platform side by side. Rather than forcing users into a single platform view, it offers a multi-platform dashboard where you can instantly swap between Google Search, Google Display, Meta Feed, Meta Reels, and LinkedIn for the same industry. The explanations are minimal but clear, and the data is presented as static averages with no ads or paywalls interrupting the comparison process.
How to use the TrafficLoopback Ad Benchmarks by Industry
- 1
Select your industry from the list of 20+ categories such as B2B SaaS, Ecommerce, or Finance & Insurance
- 2
Choose the specific ad platform you want to benchmark: Google Search, Google Display, Meta Feed, Meta Reels, or LinkedIn
- 3
Input your campaign's CTR, CPC, conversion rate, and CPA values into the form fields
- 4
View the side-by-side comparison that shows your metrics alongside the industry average for immediate context
Best for
Marketers and business owners who want a quick, high-level sense of whether their ad performance is competitive within their industry and platform, without needing to analyze complex platform reports.
Limitations
- Benchmarks are aggregated from public reports and may not reflect the most recent quarterly shifts
- No unit switching or granular date-range filtering; results are static industry averages
- User-input data is not saved or stored; each comparison is a fresh manual entry
Ad Benchmarks by Industry FAQ
- Can I compare my results across Google, Meta, and LinkedIn in one view?
- Yes. The tool lets you pick any combination of platform and industry, displaying your numbers alongside the benchmark averages for each selected format.
- How up-to-date are the industry benchmarks shown?
- The benchmarks are compiled from publicly available industry reports; the site does not claim real-time updates, so treat them as general reference points rather than current live data.
- Do I need to have an active ad account to use the tool?
- No. You can browse the benchmark tables and enter any numbers you have on hand to see how they compare.